In May 2017, Carole Kirschner was the featured guest. She spoke about creating your own personal public relations branding or messaging.
Be ready at all times with the following.
Create a one-minute logline about who you are, what you do, and how you stand out (differentiate yourself) from others.
Write a three-minute chronological narrative with successes and colorful experiences from your life.
Make a list of several personal anecdotes which you can incorporate as appropriate into any situation.