Thursday, January 18, 2018

Tips for Writing an Email

Throughout 2017 I attended several webinars on a variety of subjects. For all of these, I wrote notes in my planner.

In today's post you will find several tips for writing a sales email. Even if you are not selling products, often when you write an e-mail, you are trying to persuade recipients to take some action. These tips apply to any email where you want a result.

Tips for Writing an Email

  1. Craft a compelling subject line, but do not include the word "free."
  2. Identify the sender, for example, "Personal Change."
  3. Lead with a big benefit.
  4. Summarize the message in the first paragraph.
  5. Follow the first paragraph with detailed information.
  6. Repeat the offer and call to action.
  7. Make the first two response links the strongest.
  8. Use wide margins.
  9. Minimize use of ALL CAPS and extreme highlighting.
  10. Watch the length - short and concise is preferred.
  11. Get to the point quickly.
  12. Use a friendly, conversational tone.
  13. Include opt-out options.

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