Choose a topicThe strategy is fairly simple. The first step is to determine a topic for your book.
7 questions as chaptersThe second step is to develop seven questions that address various perspectives of your topic. For example, if your topic was "Creating and using a blog," the seven questions might be:
- What is a blog?
- How do I set up a blog?
- Where do I get content for my blog?
- How can I share my blog with others?
- Which platform is best for my blog?
- How can I use my blog to support my business?
- How can I optimize my blog for search engines?
Why/What/How/What-if questionsFor each question, ask four more questions:
- Why is this important?
- What are we going to do?
- How do we do it?
- What-if I do this ... what's the next step?
For example, using one of the seven questions above, the questions might look like:
- Where can I get content for my blog?
- Why is it important to keep developing content?
- What are some tools to create content?
- How do I create posts?
- What-if I create content, what are different ways I can utilize it?
Record audio and transcribeThe process, according to Robert, is to record yourself speaking on each of the Why/What/How/What-if questions for two minutes. Seven topics/chapters times four sub-questions times two minutes per questions results in about an hour of recorded audio.
Once you've completed recording the audio, send it to a transcription service such as oDesk.com to convert the audio into a printed document.