I subscribe to the weekly newsletter for Robert McKee, a Hollywood veteran who conducts a 4-day seminar on writing for movies, television, and theater.
In this week's "Byline" newsletter, he featured a blog post by Leo Widrich entitled "What Listening to a story does to our brains."
In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time for playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards.
So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world.
You can read the rest of the post at http://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains