30-second Story

There are thousands of commercials aired on television everyday.  In my opinion, the best are those that tell a story.  In my book, LaunchIntoSpace:  95 Presentation Tips, one of the tips is:

Structure your story.  The structure of stories may vary from the well known "beginning, middle, end" to a complex matrix involving characters interacting in a sequence of steps.  In either case, most stories are successful when they introduce a problem-plagued hero, guide that here through a series of challenges, and eventually solve the problems experience by the hero.

The ability to share a complete story in 30 seconds is admirable.  It also packages your message in a memorable form.  I believe that this ad from Walmart is an effective example.

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What story can you tell about your life or work that calls others to take action?