Thursday, February 17, 2011

Create a Memorable Event

The advertisement for Apple Mac was played only one time during the 1984 Super Bowl.  Yet since then, it has won several awards and it still recognized for its impact and effectiveness.  It is a great example of visual storytelling in a brief period of time (only one minute).  According to Wikipedia, this ad was not endorsed by everyone on Apple's board, but creative heads prevailed.

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